The Happiness Message: Big Brands Love Social

Blended learning, m-learning, technology, writing, public relations

It’s not just you and me. Though social media certainly give power to the personal branding, media 2.0, flat-collaboration-peer-to-peer responsiveness-person. The personal corporation: responding, talking, sharing, building relationships with each of their buyers, one-on-one. And using social media as PR/marketing to work with their target audience. Here are two examples. First, Coca Cola. Second, Hollywood. … Continue reading

Strategic communication and disasters

I celebrated the weekend of the Fourth of July hiking West Virginia’s Blue Ridge mountains at Shenandoah National Park with my family. We did a steep section of the Appalachian Trail (AT) starting from the 37.9 mile marker to the historic Corbin Cabin Cut-off–> Nicholson Hollow Trail–> Corbin Mountain Trail–>Indian Run Trail–>Corbin Cabin Cut-off–>37.9 mile … Continue reading