Branding: Narratives that Lead

Blended Learning, M-Learning, Public Relations, Digital, Social Media

As fall shadows start to appear on the horizon, it seems fitting to ponder memories of the season past. Curiously enough, it is not the actual content of happiness that we remember, it’s the more indirect perception of being happy, the narrative arc when a sombre moment turned to happiness, or an unexpected plan transformed … Continue reading

Motivate with Inspiration

Gotta love writing about social media in PR. There’s new stuff to mull on everyday. Or, go beyond mulling to imagine new ways of doing things that create space for new ideas in your audience. In other words, aim for inspiration to motivate behaviors. Recall, Planning Does Not Equal Doing However, before we actually “do” … Continue reading

The Happiness Message: Big Brands Love Social

Blended learning, m-learning, technology, writing, public relations

It’s not just you and me. Though social media certainly give power to the personal branding, media 2.0, flat-collaboration-peer-to-peer responsiveness-person. The personal corporation: responding, talking, sharing, building relationships with each of their buyers, one-on-one. And using social media as PR/marketing to work with their target audience. Here are two examples. First, Coca Cola. Second, Hollywood. … Continue reading