Branding: Narratives that Lead

Blended Learning, M-Learning, Public Relations, Digital, Social Media

As fall shadows start to appear on the horizon, it seems fitting to ponder memories of the season past. Curiously enough, it is not the actual content of happiness that we remember, it’s the more indirect perception of being happy, the narrative arc when a sombre moment turned to happiness, or an unexpected plan transformed … Continue reading

The Happiness Message: Big Brands Love Social

Blended learning, m-learning, technology, writing, public relations

It’s not just you and me. Though social media certainly give power to the personal branding, media 2.0, flat-collaboration-peer-to-peer responsiveness-person. The personal corporation: responding, talking, sharing, building relationships with each of their buyers, one-on-one. And using social media as PR/marketing to work with their target audience. Here are two examples. First, Coca Cola. Second, Hollywood. … Continue reading