Motivate with Inspiration

Gotta love writing about social media in PR. There’s new stuff to mull on everyday. Or, go beyond mulling to imagine new ways of doing things that create space for new ideas in your audience. In other words, aim for inspiration to motivate behaviors. Recall, Planning Does Not Equal Doing However, before we actually “do” … Continue reading

Hot or Cold? The Medium is Not As Simple Anymore

Media, Communication, McLuhan, Technology

Image copyright: (c) Vinita Agarwal Video: Vine, Vimeo, Instagram video. With all the niche video genres, can YouTube be far behind? The news that YouTube has added embeddable buttons comes as no surprise (How To here). Now you can embed the YouTube button on your site to invite viewers to subscribe to your YouTube channel … Continue reading

The Happiness Message: Big Brands Love Social

Blended learning, m-learning, technology, writing, public relations

It’s not just you and me. Though social media certainly give power to the personal branding, media 2.0, flat-collaboration-peer-to-peer responsiveness-person. The personal corporation: responding, talking, sharing, building relationships with each of their buyers, one-on-one. And using social media as PR/marketing to work with their target audience. Here are two examples. First, Coca Cola. Second, Hollywood. … Continue reading

Strategic communication and disasters

I celebrated the weekend of the Fourth of July hiking West Virginia’s Blue Ridge mountains at Shenandoah National Park with my family. We did a steep section of the Appalachian Trail (AT) starting from the 37.9 mile marker to the historic Corbin Cabin Cut-off–> Nicholson Hollow Trail–> Corbin Mountain Trail–>Indian Run Trail–>Corbin Cabin Cut-off–>37.9 mile … Continue reading