Dr. Vinita Agarwal is an Associate Professor of Public Relations and Strategic Communication at the Department of Communication Arts in Salisbury University, Maryland, USA (university website). She earned her Ph.D. in Communication (Media, Technology, and Society, dissertation) from Purdue University in 2009 (CV)

Dr. Agarwal served as the Founding Director (2016–2017), Office of Undergraduate Research and Creative Activities, Salisbury University, Maryland USA and is currently a faculty co-advisor for the Lambda Pi Eta honors communication society at the department of communication arts.

Students: See Dr. V’s Course Websites tab above for links to course websites and under the Teaching section below. Office hours and contact information on the right hand side menu and course Syllabi here.

Digital PR (CMAT 445) Selected Fall ’15 Student Projects: Taylor Wilson, Lauren Buckholtz, Jeff Oster, and Karly Oristian here

International PR (CMAT 447) Fall ’15 Student Papers: Willie Morton, Shannon Loughridge, Alexis Luther, Coye Gerald, Milan Silverman, and Stephanie Clark here

Communication and Technology (CMAT 465) Spring ’16 Student Papers: Wicomico County Field PaperHALO Field PaperWicomico Fire Dept. Field Paper


My research interests lie in understanding healing, healthfulness, and healthy behaviors from community, provider, and individual perspectives. I am currently pursuing my Level 2 Ayurveda for Health Professionals Certification. My level 1, Ayurvedic Wellness Educator certification in 2016 (Ayurveda Wellness Education Training Program Certificate). 

I am particularly interested in integrative conceptualizations of health (complementary and alternative medicine), women’s and minority health (breast health behaviors, maternity practices, tanning attitudes; SU Directory Link).

Some of my recent peer-reviewed journal publications can be accessed/downloaded below (refer to [CV] for a complete list): 

  • Agarwal, V. (2017, Lead article, Epub. Aug. 26). Breaking boundaries: Complementary and alternative medicine provider framing of preventive care. Qualitative Health Research, 1–7. doi:https://doi.org/10.1177/1049732317723891 (Online here). {PubMed}
  • Agarwal, V. (2017, Lead article). Taking care, bringing life: A poststructuralist feminist analysis of maternal discourses of mothers and dais in India. Health Communication, 1–10. doi:http://dx.doi.org/10.1080/10410236.2016.1278492. (Online here). {PubMed}
  • Agarwal, V. (2016). Mainstreaming disaster-relief service-learning in communication departments: Integrating communication pedagogy, praxis, and engagement. The Journal of the Association for Communication Administration, 35, 25–42. (Online here)
  • Agarwal, V., & Buzzanell, P.M. (2015). Communicative re-construction of resilience labor: Identity/identification in disaster-relief workers. Journal of Applied Communication Research, 43(4), 408-428. doi:10.1080/00909882.2015.1083602. (Online Here)
  • Agarwal, V. (2014). A/H1N1 Vaccine Intentions in College Students: An Application of the Theory of Planned Behavior. Journal of American College Health, 62, 416-424. doi:10.1080/07448481.2014.917650. (Online Here) {PubMed}
  • Agarwal, V. (2013). Investigating the construct validity of organizational trust. Journal of Communication Management, 17, 24-39. doi:10.1108/13632541311300133. (Online Here)
  • Agarwal, V. (2011). Investigating the contribution of benefits and barriers on mammography intentions of middle class urban Indian women: An exploratory study. Communication Research Reports, 28, 1-9. doi:11080/08824096.2011.586254.  (Online Here).
  • D’Silva, M.U., Leichty, G.B., & Agarwal, V. (2011). Cultural representations of HIV/AIDS in Indian print media. Intercultural Communication Studies, 20, 75-88.
  • Agarwal, V., & Buzzanell, P.M. (2008, Lead article). Trialectics of migrant and global representation: Real, imaginary, and online spaces of empowerment in Cybermohalla. Western Journal of Communication, 72, 331-348. doi:10.1080/10570310802445975. (Online Here)

Translational Online Publications: 

  • Agarwal, V., & Buzzanell, P.M. (2016, February). Performing resilience labor to reintegrate after disaster. Communication Currents.

I also serve as a peer reviewer for the following journals:  

  • American Journal of Public Health
  • Journal of Applied Communication Research
  • Health Communication
  • Health Education Research
  • Communication Studies
  • Management Communication Quarterly
  • Health Education and Behavior 
  • Communication Quarterly 

My strategic communication research in organizational projects includes investigating the validity of organizational trust measures (2011). 


Dr. V’s Course Websites provides information on courses I teach (CMAT Faculty Webpage Link) and for current courses (here)

My teaching focuses on health and strategic communication with a specific interest in health and wellness, technology, and the digital realm. 

My commitment to civic engagement is illustrated in my Communication and Technology course on the CEAC (Civic Engagement across the Curriculum) website here.

My course websites are below:

Spring 2018 courses: 

CMAT 248 (Introduction to PR), Spring 2018, T/TR, 2:00PM–3:15PM, TETC 110B

CMAT 465 (Communication & Technology), Spring 2018, T/TR, 9:30AM–10:45AM, TETC 151

CMAT 490-151 (Health and Wellness Communication), Spring 2018, W, 5:30PM–8:15PM, TETC 152

Fall Courses:

CMAT 447 (International PR) T/TR, 11:00AM–12:15PM

CMAT 445 (Digital PR) T/TR, 9:30AM–10:45AM

CMAT 297 (Communication Research Methods) TR 5:30PM–8:15PM

CMAT 465 (Communication and Technology) {Spring 2016 Syllabus} {Spring 2017 syllabus}

CMAT 490 (Senior Seminar, PR Campaigns), Spring 2017,

CMAT 344 (Core–Writing for the Professions)

CMAT 240 (Core–Intro to Journalism and PR) {Spring 2016 Syllabus}

My online lecture resources are protected and available only to enrolled students. 

I embrace technology integration and strive for a transformative understanding of the content. Some certificates on technology and mobile learning in education include:  

online teaching (quality matters)

mobile apps in learning

multimodal design,

designing assessments in social media, and

MOOCs (all from SU’s Sloan-C Online Learning Consortium).

You can follow my Social Media in PR students’ Twitter feed under our course hashtag #VASocialMediaPR. My Communication and Technology students’ course websites are here

Fall 2017 course hashtag: #DP4


I currently serve as the faculty co-advisor to our communication honors society, Lambda Pi Eta, and as chair of the Fulton Sustainability Committee, and as member of the General Education FYE workgroup and Medical Humanities workgroup. I am a member of the Teaching and Learning Council at NCA, and third vice-chair elect at the Feminist and Women’s Studies division at NCA. I have been a past member of the SUSRC (Salisbury University Student Research Conference 2011–2016) organizing board. 


To unwind and refresh, I love to hike and run trails and cook with my three guys (one of whom is a very naughty and playful chocolate lab) as chronicled in our 2015 family album (link)Pinterest has my social media students’ Infograph creations and other visual pins. Or you can check in on my sustainability musings here (updated as and when possible!). 2014 album (link)

**All Rights Reserved. (c) Vinita Agarwal 2013. All content, photographs, and ideas expressed on this site and each of my sites linked from here belong to the author.